GOOD TIMES FOR ALL

Everyone’s entitled to a good time, even without alcohol. We believe that everyone should have a seat at the table, a stool at the bar, or a place at the party, whether you're drinking or not.

SHOP NOW
A group of hands cheers-ing with Hedlum cans
Heddie, the Hedlum mascot, walking outside a bar at night

MEET HEDDIE

Heddie’s the life of the party even when there is no party, turning any situation into a good time. 

He’s all about giving people permission to have fun — exactly as they are, where they are, and who they’re with. 

Heddie's here to remind everyone what non-alc beer is all about in the first place: enjoying the good life, exactly as it is.

THE HEDLUM BREWING COMMUNITY

We don’t like to be put in a box. That’s why we source the best and brightest brewing minds from all over the world and bring them together to create the best tasting non-alcoholic beers.

Heddie, the Hedlum mascot, walking through a brewery